Services & pricing
Fixed price, fixed scope, in writing.
Brand, website or both. Everything starts with the same question: what does your business need to communicate, and what is currently getting in the way? Everything below can be bought on its own. Prices exclude VAT.
Identity
The mark and the rules around it.
Logo Essential
A few concepts, refined together until one is right, complete file set (SVG, PNG, PDF, mono and reversed), one-page usage sheet.
€748
Brand Identity
Logo, colour palette, typography, four-page brand guidelines, two collateral pieces.
€1,798
Full Brand Kit
Everything above, plus business cards, letterhead, email signature, five social templates, full guidelines document.
€2,798
Websites
For clients who already have a mark they want to keep.
One-Page Site
Single scrolling page, mobile-responsive, contact form, basic SEO.
€948
Standard Site
Five pages, responsive, forms, SEO setup, analytics, one training session.
€2,298
Extended Site
Eight to ten pages, booking or basic shop, multilingual option, two training sessions.
€3,598
Both together
Most people need both. Each bundle folds in everything from its component packages above — nothing here needs a separate add-on unless you want more than what's listed.
Launch Kit
For launching with nothing. Everything in Logo Essential plus One-Page Site, with the core colour and type choices to make them feel like one brand from day one.
- + Logo Essential — a few concepts refined to one, full file set (SVG, PNG, PDF, mono & reversed), one-page usage sheet
- + One-Page Site — single scrolling page, mobile-responsive, contact form, basic SEO
- + Core colour palette and type pairing carried across both
€1,948
Signature Most chosen
The one most people want. Everything in Brand Identity plus Standard Site — nothing extra to add on separately.
- + Brand Identity — logo, colour palette, typography, four-page brand guidelines, two collateral pieces
- + Standard Site — five pages, responsive, forms, SEO setup, analytics, one training session
€3,898
Full Rebrand
For a business that has outgrown how it looks. Everything in Full Brand Kit plus Extended Site — business cards, letterhead and email signature are already in here, not a separate add-on.
- + Full Brand Kit — logo, colour palette, typography, full brand guidelines, business cards, letterhead, email signature, five social templates
- + Extended Site — eight to ten pages, booking or basic shop, multilingual option, two training sessions
€6,498
Add-ons
Bought on their own, or added to any package above.
Business cards€248
Standard double-sided design, print-ready file matched to your identity. Worth adding if you meet people in person — markets, fairs, client visits.
Letterhead and email signature€198
A Word/Google Docs letterhead template plus an HTML email signature, so your brand shows up consistently in everyday correspondence, not just on your site.
Social template set of five€298
Five reusable post and story layouts in your colours and fonts — an editable design, not a finished image. Built in a format like Canva, so you drop in your own photo and text.
Merchandise artwork€348
Your logo adapted for a specific product — apparel, mugs, bags, signage — accounting for print method, placement and scale not covered by the base logo files.
Extra web page€298
Beyond your package's page count — an additional service page, a campaign landing page, or a second-language version of an existing one.
Copywriting, per page€148
I write the page from a short conversation with you, in your voice — rather than you drafting text for me to lay out and edit.
Additional concept direction€148
Beyond the concepts already included — for when none of the first directions feel right and you want a genuinely different starting point, not another round on the same one.
Rush delivery+30%
Moves your project to the front of the queue when your timeline is tighter than the standard delivery windows.
Everything here can be combined, dropped or swapped. The packages are a starting point, not a fixed menu.
Keeping it running
Care plan
Hosting, updates, backups and a set number of hours for edits each month, so the site stays current without you having to think about it.
Priced around what your site actually needs. If it's something you'd like, let's have a conversation about it — and plenty of people don't take one at all.
Terms, in short
- Revisions are agreed with you at the start, based on the project
- Files and exclusive use rights transfer to you on final payment
- AI is used for the mock-ups; the chosen design is then redrawn by a human artist, so the mark carries real copyright
- Domain and hosting registered in your name
- Domain, hosting and font licences billed at cost, separately
- Prices exclude VAT
Questions people ask
How long does it take?
A logo, two to three weeks. A full rebrand with a site, six to eight. I take on a small number of projects at a time, so there is occasionally a wait.
What if I don't like anything you show me?
The first conversation exists to make that unlikely, and we keep refining until it's right. If we're genuinely far apart after the first round, we stop there and you keep the work done so far.
Do I own the logo?
Yes — the files and the exclusive right to use the mark transfer to you in writing on final payment, and I keep no claim on it. How it is made, plainly: I use AI to draw the mock-ups, because it lets me explore far more directions than drawing each one by hand would. Once you have chosen a direction, the mark is redrawn from scratch by a human artist. That matters for two reasons. Under German law a design no human hand drew attracts no copyright, so the redraw is what gives your mark real, uncontested protection. And a hand-built vector is simply better: it holds at sixteen pixels, in one colour, and in embroidery. If you also want to register it as a trade mark — DPMA for Germany, EUIPO for the EU — I will tell you what to file and when.
Who owns the domain and hosting?
You do. Both are registered in your name even when I manage them. You should never be in a position where leaving your designer means losing your website.
Can I edit the site myself?
If you want to. But ask yourself how often you'll update it — most small business sites change twice a year. If that's you, it's often easier to leave the occasional edit to me than to learn a system whose login you'd forget anyway.
What do you need from me to start?
Less than you think. A conversation, whatever you already have, and honesty about what is not working. You do not need a brief, a mood board or a list of competitors — those are my job, not yours.
Do you work in German and English?
Both, natively in feel rather than translated. A bilingual site is built as two pieces of writing, not one run through a translator.
I only want one thing. Is that a problem?
No. Everything above can be bought on its own.
Do you work with clients outside Europe?
Yes. Everything runs over video and email.